'Baby Shark's Space Adventure' finds immediate success in the U.S.
"Pinkfong & Baby Shark's Space Adventure" (2020) featuring local start-up SmartStudy's popular Baby Shark characters in a space adventure ranked at No. 5 on Netflix's top 10 movies in the United States on Jan. 20, once again proving the catchy musical shark cartoon's global popularity.
"Pinkfong & Baby Shark's Space Adventure" revolves around Pinkfong, the pink fox, and Baby Shark Ollie as they travel around space to find the missing pieces of their spaceship which they lost after an incident with a comet. The film includes a total of 27 sing-along tracks.
In December, SmartStudy also released a TV animation program series titled "Baby Shark's Big Show!" co-produced with children's entertainment channel Nickelodeon.
The episode "Baby Shark's Big Fishmas Special" was released for Christmas and topped the viewership ratings for all children's programs of the week in the first week of release.
"We promise to bring global fans great joy with our long-form content on various platforms such as OTT [over-the-top video platform] services as well as terrestrial channels and paid channels, especially now that 'Baby Shark's Big Show!' awaits its premiere around the world," said Kim Min-seok, head of SmartStudy.
The "Baby Shark Dance" video became the most watched video on YouTube in November with 7 billion views, beating the music video for American singer Louis Fonsi's “Despacito" (2017).
BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]