Actor Park Eun-bin was appointed as the first ambassador in the Korean market for American fashion label Tory Burch, her agency Namoo Actors said Thursday.

Park attended New York Fashion Week Fall/Winter 2023 earlier this week to see Tory Burch’s show. Later she is set to promote the brand’s Spring/Summer 2023 collection and participate in numerous related events.

“While the luxury fashion industry continues to grow internationally, it’s important to have a Hallyu [Korean Wave] star take part in the brand marketing,” said Park Gang-sung, a manager at Tory Burch. “It’s our focus to utilize Park’s positive and lovely image to introduce Tory Burch’s iconic products in a sophisticated way.”

Park shot to global stardom after taking the lead role in the ENA drama series “Extraordinary Attorney Woo” (2022).

She debuted in 1996 as a child fashion model and has been building her filmography since, appearing in the JTBC series “Hello, My Twenties” (2016-17), SBS’s “Judge vs. Judge” (2017-18), “Hot Stove League” (2019-20) and “Do You Like Brahms?” (2020) and KBS's “The King’s Affection” (2021).

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]