Artists represented by Mystic Story including Yoon Jong-shin, Jea, Minseo of Brown Eyed Girls and the band Lucy will start to actively communicate with their fans through the newly-launched private chat platform “DearU bubble.”

The platform allows fans to personally send messages to their favorite artists and vice versa.

DearU, an affiliate of SM Entertainment, is a communications service which a wide variety of K-pop stars — not only from SM but also JYP, SNC, Jellyfish, WM and MNH — use to interact with their fans.

“We will be spending more precious time with our fans through the bubble,” the agency said. “More of our artists will follow here.”

Mystic Story also represents a wide variety of artists from different music genres such as Hong Ja, Jung-In, Shinchireem, Gain and Miryo from Brown Eyed Girls and 2AM.

BY LEE JAE-LIM [lee.jaelim@joongang.co.kr]