Ningning, a member of K-pop girl group aespa, is set to represent Italian luxury fashion brand Gucci as its global brand ambassador, according to the singer’s agency SM Entertainment on Wednesday.

“I've admired the brand since I was little,” said Ningning through the agency's press release. “I am excited to share Gucci’s style as the brand ambassador to fans all around the world.”


The singer attended Gucci’s Milan fashion show in February.

aespa is scheduled to release its second full-length album, “Lemonade,” on May 29.

aespa debuted with its first digital single, “Black Mamba,” under SM Entertainment in 2020. The quartet, comprised of members Karina, Giselle, Winter and Ningning, is best known for hit songs such as “Next Level” (2021), “Spicy” (2023), “Drama” (2024), “Supernova” (2024) and “Rich Man” (2025).

BY LEE JI-WON [lee.jiwon10@joongang.co.kr]