Boy band TWS has been named the brand ambassador of Shinsegae Duty Free, the retailer said Thursday.

The collaboration project, titled "Play With Us," aims to showcase the excitement and joy of meeting a new world through Shinsegae Duty Free, according to the retailer.

The band will release a new music video of "Plot Twist" from the band's debut EP "Sparkling Blue" as part of the collaboration.

The video will be released on Feb. 5.

The video teaser is currently on Shinsegae Duty Free's social media.

Interviews with members and behind-the-scene videos will also be uploaded in the future, Shinsegae Duty Free said.

“This collaboration is poised to redefine the travel retail experience by seamlessly blending the worlds of music and duty-free shopping,” Shinsegae Duty Free said in a press release.

"This collaboration extends beyond traditional boundaries, tapping into the art field," the company added. "Shinsegae Duty Free envisions this music project as a new era of collaboration, expanding beyond conventional advertisements and concerts."

TWS debuted on Jan. 22 with its first EP “Sparkling Blue” under Pledis Entertainment. The band is the first boy band to be launched from its agency after nine years since Seventeen which debuted in 2015. It consists of six members — Youngjae, Jihoon, Dohoon, Kyungmin, Shinyu and Hanjin.

To find out more about TWS, visit Celeb Confirmed!


BY KIM JI-YE [kim.jiye@joongang.co.kr]