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NewJeans to open pop-up store for latest single 'How Sweet'

NewJeans will open “How Sweet” pop-up store from June 5 to 17. [ADOR]


Girl group NewJeans will open its “How Sweet” pop-up store from June 5 to 17.

“How Sweet” is the title of NewJeans’s latest single released on May 24.

The “How Sweet Pop-up” will open at the Line Friends Square Sinsa store in Gangnam District, southern Seoul, in collaboration with IPX, formerly known as Line Friends. NewJeans worked with IPX with its “Get Up” pop-up store last year.

The pop-up store will be themed around vintage record shops, in line with the concepts of “How Sweet.”

There will be a large variety of NewJeans-themed merchandise available to purchase at the store, from key rings, NewJeans-themed dolls, bags, pouches and even umbrellas.

Visitors can either preregister their visit online or sign up on-site.

The merchandise will be available in Line Friends offline stores in Busan, as well as Taiwan, Thailand, Malaysia, Indonesia, China, the United States and more in the coming days.

There will also be a “Supernatural” pop-up store featuring merchandise created in collaboration with the Japanese artist Takashi Murakami and Japanese musician Hiroshi Fujiwara in Korea and Japan. The “Supernatural” pop-up will open in Line Friends Square Myeongdong in central Seoul from June 26 to July 10 and in Line Friends Square Shibuya in Tokyo from June 26 to July 15.

To find out more about NewJeans, visit Celeb Confirmed!

BY CHO YONG-JUN [cho.yongjun1@joongang.co.kr]