A Seventeen-themed ice cream shop will open in eastern Seoul starting on May 23, the boy band’s agency Pledis Entertainment announced on Sunday.

The pop-up store, dubbed “Ice Cream with Miniteen,” will run for 11 days in Seongsu-dong in Seongdong District, eastern Seoul.


Miniteen refers to the characters designed by the band members, first unveiled in September 2024. Each character reflects one of the members' personalities and personal tastes.

The two-story venue will feature an ice cream shop on the first floor in collaboration with the ice cream brand Softbar. Visitors will be able to customize their ice cream with Miniteen-shaped toppings. The first floor will also have a photo booth and lounge space where customers can enjoy their dessert.

The second story will house a merchandise shop where fans can purchase Miniteen-themed items, including key rings and cooler bags. The products will also be available for purchase online through Weverse Shop.

The upcoming pop-up store is the third such location centering on Miniteen characters, following “Miniteen House Party” in June of last year and “Holiday with Miniteen” in December of the same year.

Seventeen, which comprises 13 members, debuted in May 2015 under Pledis Entertainment, which was acquired by HYBE in 2020. The band is known for hits such as “Very Nice” (2016), “Hot” (2022), “Super” (2023) and “Cheers to youth” (2024).

BY LEE SOO-JUNG [lee.soojung1@joongang.co.kr]